Everything is
on the line.
Laundry is a hidden development issue — touching water, health, gender equality, and the environment. It's time to transform it.
Join the WashLine Coalition
Why this
matters now.
About 4 billion people — nearly 50% of the world — wash clothes by hand.
Women can spend up to 20% of their active hours on manual laundry alone
(10–15 hours/week).
Why this
matters now.
A single load of synthetic clothing can release over 700,000 microfibers; textile fibers account for roughly 35% of microplastics entering the sea.
Why this
matters now.
Despite the electric washing machine's invention in 1908 and a $177 billion global
laundry care industry, little has changed in the last 110 years.
Laundry remains under-served by modern infrastructure, markets, and private investors.